Entrepreneur /Founder/ Developer/ Project Manager/ Marketing/ Director/ Accounting
2004- 20011 What Was That Pty Ltd
Involved digital delivery of information to consumers based on their request via SMS and later smart phones using a sophisticated database, algorithm and simple for consumer access to the information.
|To enable a connection with the internet via “old world” advertising||Enabled SMS to email messaging|
|Reduce need for brochures/ flyers/ posters in campaigns||Reduced poster distribution by 40%|
|Simplify public ability to connect with brands they want to follow||User friendly technology platform developed, but target market not ready for visionary marketing strategy|
Mailchimp for SMS – An SMS based information platform that allowed for SMS subscribers to receive information from advertising across multiple business channels, also manage there subscription, track there messages and report SMS Spam for investigation.
- Project Management
- Business case development and implementation
- Relationship building
- Developer management
- Implementation and roll out
- Technical Writing